Building An Online Brand

By Jerry Bader

Big companies care about brands, small companies don’t, and that is a shame because any company that has aspirations of ever getting big, better figure out how to build and manage their brand. You can get sucked into all the hype about the latest social networking fad and waste all your time and money following this week’s Internet wunderkind or you can get your head out of your digital butt and build a business from the brand up.

Branding is simply how your audience feels about your company and/or signature product or service. Your brand is your personality, your identity, and every company has one whether they know it or not. One of senior management’s major responsibilities is to manage the brand, the perception your audience has of who you are, what you do, and why they should care. Major corporations understand this and use it to their advantage, but companies that fall into the ‘I’m not General Motors’ category often ignore brand building fundamentals and satisfice with a logo.

A logo is not a brand; a logo is merely a visual representation of your brand, a visual mnemonic or reminder of what your company stands for in terms of the emotional value proposition you offer. You can offer low prices and more features, but if you don’t provide some emotional or psychological benefit you will never be able to create a sustainable brand identity.

It Takes a Universe

Building a brand is like building a self-contained world, a universe that has it’s own cultural, ethical and aesthetic perspective, and an image governed by a set of rules. Like any universe if you break the rules, you cause problems. The creators of successful television shows are experts in inventing brand universes. Programs like ‘Star Trek’ and ‘Fringe’ are obvious examples of universes with their own set of rules that audiences will accept no matter how outlandish as long as the producers develop their plots within the context of those rules. Programs that meet that standard become franchise properties and cash cows for their creators. Successful corporate brands are no different. The best brands create a world of their own with a set of guidelines that govern how and what they communicate to their audience. Break the rules and you’ll lose the audience.

Your Website: An Opportunity To Create A Unique Brand Experience

The Web is an open business environment that provides every company, no matter the size, with the opportunity to create a singular brand experience. What better place to create a unique universe than on your website, a self-contained venue that offers multiple communication options?

Most of these communication tools are well within the financial and conceptual reach of even the smallest company. Big companies with big budgets can achieve brand identity faster but their mistakes and missteps can also be more disastrous.

[youtube]http://www.youtube.com/watch?v=YCBnmAr1RTA[/youtube]

The great equalizer is your website, a venue that provides you the opportunity to present yourself to the world and to build a brand identity as impressive as the big boys, but you have to have an understanding of what it takes, and the discipline to continually abide by the rules you create.

Sticking to the laws of your brand story do not have to be limiting, in fact, they can be downright liberating by allowing you to make better decisions faster and with more confidence.

The Small Company Dilemma

Owner managers have their hands full running the day-to-day operations of their companies; that leaves little time to worry about seemingly esoteric marketing concepts like branding, but branding is one of the key building blocks of controlling and managing a growing business. With all the elements of a brand universe in place, everything gets easier, from decisions on what to do about your website and mobile strategies, to what message needs to be communicated in your advertising, to hiring and managing staff.

Taking a step back can definitely help in moving forward, but the truth is most entrepreneurs and management executives are neither expert in, nor trained to develop a unified brand strategy. Finding an outside advisor you trust that can translate your vision into a brand universe complete with all the necessary components is critical to building a sustainable company that will grow and prosper under a consistent well-managed leadership team. Without an appropriate set of brand rules growth companies can easily fall prey to departmental infighting and destructive, petty turf wars.

Cultural Identity

There are many ways to define culture but for our purposes culture is a shared set of attitudes, goals, and behaviors that define and identify an organization. Corporate culture defines what makes your business different from your competitors; it’s what holds an enterprise together despite personality differences and personal agendas. If everyone is on the same page, moving in the same direction, decisions can be dealt with in an orderly efficient manner. In short, corporate culture is a shared vision and point-of-view that helps define and clarify your identity and style.

Before you dismiss the idea of corporate culture as something of little value to your organization think about the criteria you use to hire and train employees, to develop customer service policy, and to design in-store, website, and mobile experiences. Are they all in sync, all compatible, all working toward the same goal, and all delivering the same emotional value proposition to your interested publics?

Visual Identity

Traditionally visual identity is what most people associate with branding. People understand they need a logo and maybe even a tagline to go along with it, but all to often logo development is a stand-alone exercise rather than an integrated approach to identifying and representing what a company stands for. Alone a logo is just a meaningless graphic symbol. The Nike ‘swoosh,’ the Kodak ‘K,’ or even Starbuck’s stylized mermaid mean nothing in and of themselves.

But even in the realm of visual identity, logos and taglines are not enough. The consistent use of a corporate color palette, iconography, language, typography, and even the look of the spokespeople used in videos, commercials, and in print must all be delivering the same consistent subliminal message.

Sonic Identity

If you’re serious about branding you must consider Sonic Personality. In an age of multimedia communication, sonic branding is the most sophisticated, least appreciated, scientifically complex, and emotionally charged communication tool you have at your disposal. Sonic identity consists of audio logos, music, voice, and sound effects. Sonic branding is the ultimate subliminal difference maker and you ignore it or misuse it at your peril.

Intel spends millions implementing their signature sound logo that is universally identified and synonymous with the company. Carmakers spend small fortunes creating distinctive sounds for how their car doors shut, and potato chip manufacturers create signature sounds for the crinkle in their packaging.

The voice of the actor used, the music that accompanies the message, and the sound effects that point to the key emotional moments of a video or commercial are the difference between success and failure, the difference between communication and noise. When people see the Nike swoosh, what sounds-off in their heads is not swoosh but Nike; it’s the sound that sticks in the memory, the logo is merely a visualization of that sound. Sound design may be the least talked about aspect of branding but it’s also the most sophisticated. Sound design is the next big thing in branding, especially for Web entrepreneurs.

The Bottom Line

The bottom line is simple: create a sustainable brand story built upon a set of guiding principles and then deliver whatever you promise in your emotional value proposition. Managing a business was never easy and relying on ever-changing statistics and fad marketing solutions only leads to continual strategic alterations, and that only confuses your audience. By sticking to your brand-world-view you can fine-tune tactics to adjust for market changes without having to rethink your entire business philosophy.

About the Author: Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit

mrpwebmedia.com

,

136words.com

, and

sonicpersonality.com.

Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=733626&ca=Marketing

Ottawa plans tax windfall to deal with budget surplus

Sunday, October 9, 2005

Canada’s federal government has announced a new program that plans to share unexpected budget surpluses with ordinary citizens. It should be introduced in Ottawa as early as Friday.

The Surplus Allocation Act would share any surplus equally between tax cuts, new spending and debt relief. It would not replace Canada’s $3 billion emergency fund. Under existing law any surplus is funneled completely into debt relief.

The benefit would come as an amount added on to the income tax returns of that year. It would then be added on to the amount a person can earn tax-free for each subsequent year.

Along with the new home heating oil rebate program are considered to be pre-election maneuvering from the liberals. Paul Martin has promised an election within 30 days of the Gomery Commission Report’s release. The report is expected in February.

Race to save Chilean miners trapped underground from spiralling into depression continues

Thursday, September 2, 2010

It has emerged that the 33 Chilean miners trapped underground after the mine they were working in collapsed could be brought to the surface in a shorter time than was initially feared. While officials publicly announced that the men would not be brought to the surface until Christmas, sources inside technical meetings have revealed that they could in fact be on the surface by early November. The news comes as families were allowed to speak by radio-telephone to their trapped loved ones on Sunday. Over the weekend, video images filmed by the miners emerged showing the miners playing dominoes at a table and singing the Chilean national anthem. The miners also used the camera to send video messages to their families on the surface, saying that they regularly broke into tears, but were feeling better having received food and water.

The grainy nightvision images, filmed on a high definition camcorder that was sent down a small shaft to the mine, show the men in good spirits, chanting “long live Chile, and long live the miners.” They are unshaven and stripped to the waist because of the heat underground, and are seen wearing white clinical trousers that have been designed to keep them dry. Giving a guided tour of the area they are occupying, Mario Sepúlveda, one of the miners, explains they have a “little cup to brush our teeth”, and a place where they pray each day. “We have everything organized,” he tells the camera. Gesturing to the table in the center of the room, he says that “we meet here every day. We plan, we have assemblies here every day so that all the decisions we make are based on the thoughts of all 33.” Another unidentified miner asks to rescuers, “get us out of here soon, please.” A thermometer is shown in the video, reading 29.5C (85F).

As the film continues, it becomes evident that the miners have stuck a poster of a topless woman on the wall. The miners appear shy, and one man puts his hand to his face, presumably dazzled by the light mounted on the cameraman’s helmet. One miner sent a message to his family. “Be calm”, he says. “We’re going to get out of here. And we thank you from the bottom of our hearts for your efforts.” Another said that the miners are “sure that there are people here in Chile that are big people, that are powerful people, that are intelligent people, and they have the technology and they will all work together to get us out of here.” Speaking to the camera, one says: “we have had the great fortune that trapped in this mine there are good, professional people. We have electricians, we have mechanics, we have machine operators and we will let you know that while you are working to rescue us on the surface, we are down here ready to help you too.” It has been reported that Mario Gómez, 63, has become the group’s “spiritual leader”, having worked in the mines for over fifty years. He has requested that materials to build a shrine be sent down to the cavern.

Upon seeing the video in a private screening, family members, who are living in a small village of tents at the entrance to the San José copper-gold mine—which they have named Camp Hope—were elated. “He’s skinny, bearded and it was painful to see him with his head hanging down, but I am so happy to see him alive”, said Ruth Contreras, the mother of Carlos Bravo, who is trapped in the mine. The video, of which only a small portion has been released to the public, shows the miners, many of them wearing helmets, cracking jokes and thanking the rescuers for their continued efforts. The supplies are being sent to the men through a small shaft only twelve centimeters wide, and a laboratory has been set up with the purpose of designing collapsible cots and miniature sandwiches, which can be sent down such a narrow space.

CNN reported on Friday that “officials are splitting the men into two shifts so one group sleeps while the other works or has leisure time .. On average, each man has lost 22 pounds (10 kilograms) since they became trapped three weeks ago, and dehydration remains a threat. But a survey of the men indicates that at least nine miners are still too overweight to fit through the proposed rescue shaft. Initially, the miners survived by draining water from a water-cooled piece of equipment. To stay hydrated in the 90-degree mine, each miner must drink eight or nine pints of water per day.”

But while there are jubilant celebrations on the surface that the miners are alive, officials are now nervous that the miners could become depressed, trapped in a dark room the size of a small apartment. Chilean health minister Jaime Mañalich said that, on the video, he saw the telltale signs of depression. “They are more isolated, they don’t want to be on the screen, they are not eating well”, he said. “I would say depression is the correct word.” He said that doctors who had watched the video had observed the men suffering from “severe dermatological problems.” Dr. Rodrigo Figueroa, head of the trauma, stress and disaster unit at the Catholic University in Santiago, Chile, explained that “following the euphoria of being discovered, the normal psychological reaction would be for the men to collapse in a combination of fatigue and stress … People who are trained for emergencies – like these miners – tend to minimize their own needs or to ignore them. When it is time to ask for help, they don’t.” NASA has advised emergency workers that entertaining the miners would be a good idea. They are to be sent a television system complete with taped football matches. Another dilemma facing Mañalich is whether the miners should be permitted to smoke underground. While nicotine gum has been delivered to the miners, sending down cigarettes is a plan that has not been ruled out.

With the news that drilling of the main rescue tunnel was expected to begin on Monday, officials have informed the media that they hope to have the miners out of the mine by Christmas—but sources with access to technical meetings have suggested that the miners could actually be rescued by the first week of November. A news report described the rescue plan—”the main focus is a machine that bores straight down to 688m and creates a chimney-type duct that could be used to haul the miners out one by one in a rescue basket. A second drilling operation will attempt to intercept a mining tunnel at a depth of roughly 350m. The miners would then have to make their way through several miles of dark, muddy tunnels and meet the rescue drill at roughly the halfway point of their current depth of 688m.” Iván Viveros Aranas, a Chilean policeman working at Camp Hope, told reporters that Chile “has shown a unity regardless of religion or social class. You see people arriving here just to volunteer, they have no relation at all to these families.”

But over the weekend, The New York Times reported that the “miners who have astonished the world with their discipline a half-mile underground will have to aid their own escape — clearing 3,000 to 4,000 tons of rock that will fall as the rescue hole is drilled, the engineer in charge of drilling said Sunday … The work will require about a half-dozen men working in shifts 24 hours a day.” Andrés Sougarret, a senior engineer involved in operating the drill said that “the miners are going to have to take out all that material as it falls.”

The families of those trapped were allowed to speak to them by radio-telephone on Sunday—a possibility that brought reassurance both the miners and those on the surface. The Intendant of the Atacama Region, Ximena Matas, said that there had been “moments of great emotion.” She continued to say that the families “listened with great interest and they both felt and realized that the men are well. This has been a very important moment, which no doubt strengthens their [the miners’] morale.” The phone line is thought to be quite temperamental, but it is hoped that soon, those in the mine and those in Camp Hope will be able to talk every day. “To hear his voice was a balm to my heart … He is aware that the rescue is not going to happen today, that it will take some time. He asked us to stay calm as everything is going to be OK … He sounded relaxed and since it was so short I didn’t manage to ask anything. Twenty seconds was nothing”, said said Jessica Cortés, who spoke to her husband Víctor Zamora, who was not even a miner, but a vehicle mechanic. “He went in that day because a vehicle had broken down inside the mine … At first they told us he had been crushed [to death].”

Esteban Rojas sent up a letter from inside the mine, proposing to his long-time partner Jessica Yáñez, 43. While they have officially been married for 25 years, their wedding was a civil service—but Rojas has now promised to have a church ceremony which is customary in Chile. “Please keep praying that we get out of this alive. And when I do get out, we will buy a dress and get married,” the letter read. Yáñez told a newspaper that she thought he was never going to ask her. “We have talked about it before, but he never asked me … He knows that however long it takes, I’ll wait for him, because with him I’ve been through good and bad.”

Sinkhole reported in Buffalo, New York

Tuesday, September 2, 2008

Buffalo, New York —Officials in Buffalo, New York have closed a portion of a downtown street after a sinkhole was reported. At approximately 4:20 p.m. (Eastern time) Washington street between E. Eagle and Clinton was closed to vehicle and pedestrian traffic. Wikinews was on scene and obtained exclusive photos and statements.

City officials say the sinkhole is located in an area under the road where a tunnel, about 40 feet wide, connects two buildings, formerly the AM&A’s warehouse and department store which is now owned by The Bon-Ton. It was first reported last week when portions of the blacktop were seen caving in near the sidewalks. When city engineers examined the holes, they found it to span the entire width of the street and nearly a half the block’s length with the hole being nearly 15 feet deep. Officials say the only thing holding up the road, is the thin layer of concrete and asphalt that make up the road’s surface.

“I am shocked a car has not went through it (the street)”, said a police officer who was coordinating the blocking effort.

Despite today’s actions, someone who wishes to remain anonymous tells Wikinews that the problems began nearly 10 years ago, and the city was notified then of the sinkhole.

Officials state that the road will be closed for several months and all pedestrian and vehicle traffic will have to be diverted until further notice. It is not yet known when the repairs will begin. The person wishing to remain anonymous says the repairs could take years instead of months.

Denmark blames al-Qaeda for embassy bombing

Wednesday, June 4, 2008

On Monday, June 2, the Danish embassy in Islamabad, Pakistan, was attacked with a car bomb. The bomb went off in the parking lot of the embassy at around 12:10 pm (UTC+5), killing at least six and wounding at least 30 others. One Danish citizen was killed.

“I think we can say with a reasonable degree of confidence that it was a suicide attack,” said Tariq Pervez, the director-general of the Pakistani Federal Investigation Agency (FIA).

The bomb forced the closure of the Danish embassy, as well as those of Norway and the Netherlands, which were nearby.

I urge and incite every Muslim who can harm Denmark to do so in support of the prophet

While no group has claimed responsibility, the Danish national security intelligence agency PET has concluded that al-Qaeda was behind the attack. “Extremists can be inspired by the attack in Pakistan,” said PET’s director, Jakob Scharf in a statement.

“We are just trying to find any clue, any evidence,” Pakistani investigator Muhammad Mustafa said to the Associated Press. “You know yesterday it was panic here. Usually we miss important things in panic.”

“Samples have been sent to the laboratory to determine what type of explosive was used,” said Mohammad Ashraf Shah, who is in charge of the investigation. Investigators have found that the car with the bomb was a Toyota Corolla, which bore diplomatic license plates.

“One can of course only condemn it, it’s terrible that terrorists commit such acts,” said Per Stig Møller, the Foreign Minister of Denmark, on TV 2 television.

“It was to be expected that they would do something,” said Ikram Sehgal to Reuters, referring to Ayman al-Zawahiri‘s recent video encouraging attacks against Denmark over the Jyllands-Posten Muhammad cartoons controversy.

“I urge and incite every Muslim who can harm Denmark to do so in support of the prophet, God’s peace and prayers be upon him, and in defense of his honorable stature,” Ayman al-Zawahri said in a video which became public on April 21.

“This attack was not linked to any event in the country or the region, rather it was part of widespread outrage throughout the Islamic world against publishing blasphemous caricatures,” a local official told Daily Times, adding that it would not affect Pakistani negotiations with “local” Taliban, which is considered separate from the Taliban in Afghanistan.

British soldier killed in Afghanistan

Wednesday, July 5, 2006

The Ministry of Defence has named a British soldier from the 3 Para Battle Group who died while on patrol in Afghanistan’s Helmand Province.

The soldier, 19 year-old Private Damien Raymond Jackson, of South Shields, Tyne and Wear, came under fire from Taliban forces in the town of Sangin. He died while being given treatment.

His father, Daniel Jackson said: “I wish everyone to know just how extremely proud I am of my son Damien – of all that he has achieved in his lifetime and of the fact that he died, when duty called, protecting others, in the service of his country.

“A fine, upstanding South Shields lad, Damien was immensely proud to have achieved his ultimate ambition in becoming a member of the finest regiment in the British Army.”

He also condemned the government’s policy in Afghanistan, saying that UK forces are in “dreadful danger”. “We fully support the British Army in Afghanistan whilst in no way supporting or condoning a government policy, which has placed our young men and women in such dreadful danger.”

Private Jackson’s death means six British soldiers have died in the unstable Helmand region in the last four weeks. Since 2001 when operations began in Afghanistan, thirteen British soldiers have lost their lives.

On Saturday, two British soldiers were killed after a rocket-propelled grenade struck the headquarters they were in.

Prime Minister Tony Blair said he would give more resources to British troops to assist them in their fight against the Taliban, but he said the British Army has not yet made such a request.

“If they need more, we will make sure that they get more,” he told the House of Commons during Prime Minister’s Questions on Wednesday.

Along with the Conservative Party leader David Cameron, Mr Blair also commended the efforts of British soldiers by praising their “extraordinary and heroic job”.

“They are fighting a battle that I think is important not just for the security of Afghanistan. It is important for the security of the wider world,” the Prime Minister said.

Approximately 4,000 British soldiers are stationed in Afghanistan, and almost 3,000 of them work in Helmand Province.

In general, they are in Afghanistan to help train the country’s troops, provide security, and assist with reconstruction. As 20% of the world’s opium is produced in Helmand Province, the main task for troops there is to control drugs lords.

IBM and Cisco in attempt to create a universal platform for communications software development

Friday, March 9, 2007

IBM and Cisco have announced the development of a new platform, based on Eclipse and OSGi (Open Services Gateway initiative), which should unite all communication and collaboration software developers under a single platform.

Before the UC2 (Unified Communication and Collaboration) the unified communication has suffered because of a lack of a platform to be used by all software developers, rather than a series of them and, moreover, provided by different vendors. According to Adam Gartenberg from IBM Lotus Software Group this was the main cause for this partial stagnation.

However, the UC2 is meant to ease the work of software developers. Gartenberg stated that this platform is very flexible and will certainly draw much attention form programmers. They will be able to create different plug-ins and small applications to remotely control other, major application.

The companies have also unveiled a series of their other joint projects. These project will be based on a set of application programming interface from Lotus (SameTime) and Cisco.

The add-ons planned are integration of a series of additional functions and features into the SameTime software from Lotus. Thus, in a few months, the SameTime users will benefit from such functions as click-to-call and voicemail. This will enable easier instant messaging inside the Cisco’s Unified IP phones’ system.

The fact that the platform will be based on Eclipse will make the numerous developers create many communications services, mainly for remote users to benefit from a series of new functions of ERP and CRM applications.

Nortel Networks – a partner of Microsoft since last year and Cisco’s rival in the area – didn’t have much success in the communication services field.

As for Microsoft, the experts are waiting for the reaction of the Bill Gates’ company on the ideas and offers made by IBM and Cisco for enterprise communications and collaboration solutions.

One year on: Egyptians mark anniversary of protests that toppled Mubarak

Wednesday, January 25, 2012

Across Egypt hundreds of thousands have taken to the streets for the day, marking exactly one year since the outbreak of protests leading to 83-year-old longstanding ruler Hosni Mubarak’s downfall. The country’s decades-long emergency rule was partially lifted this week; meanwhile, a possible economic meltdown looms and a newly-elected parliament held their first meeting on Monday.

Despite the new parliament, military rule introduced following Mubarak’s fall last spring remains. Echoing the demands from a year ago, some protesters are demanding the military relinquish power; there are doubts an elected civilian leader will be permitted to replace the army.

The brief unity against Mubarak has since fragmented, with Secularists and Islamists marking the revolution’s anniversary splitting to opposing sides of Cairo’s famed Tahrir Square and chanting at each other. Initial demonstrations last year were mainly from young secularists; now, Islamic parties hold most of the new parliament’s seats — the country’s first democratic one in six decades.

Salafis hold 25% of the seats and 47% are held by the Muslim Brotherhood, which brought supporters to Cairo for the anniversary. Tahrir Square alone contained tens of thousands of people, some witnesses putting the crowd at 150,000 strong. It’s the largest number on the streets since the revolution.

Military rulers planned celebrations including pyrotechnics, commemorative coins, and air displays. The Supreme Council of Armed Forces took power after last year’s February 11 resignation of Mubarak.

Alaa al-Aswani, a pro-democracy activist writing in al-Masry al-Youm, said: “We must take to the streets on Wednesday, not to celebrate a revolution which has not achieved its goals, but to demonstrate peacefully our determination to achieve the objectives of the revolution,” — to “live in dignity, bring about justice, try the killers of the martyrs and achieve a minimum social justice”

Alexandria in the north and the eastern port city of Suez also saw large gatherings. It was bitter fighting in Suez led to the first of the revolution’s 850 casualties in ousting Mubarak. “We didn’t come out to celebrate. We came out to protest against the military council and to tell it to leave power immediately and hand over power to civilians,” said protestor Mohamed Ismail.

“Martyrs, sleep and rest. We will complete the struggle,” chanted crowds in Alexandria, a reference to the 850 ‘martyrs of the revolution’. No convictions are in yet although Mubarak is on trial. Photos of the dead were displayed in Tahrir Square. Young Tahrir chanters went with “Down with military rule” and “Revolution until victory, revolution in all of Egypt’s streets”.

If the protestors demanding the military leave power get their way, the Islamists celebrating election victory face a variety of challenges. For now, Field Marshall Mohamed Hussein Tantawi — whose career featured twenty years as defence minister under Mubarak — rules the nation and promises to cede power following presidential elections this year.

The economy is troubled and unemployment is up since Mubarak left. With tourism and foreign investment greatly lower than usual, budget and payment deficits are up — with the Central Bank eating into its reserves in a bid to keep the Egyptian pound from losing too much value.

Last week the nation sought US$3.2 billion from the International Monetary Fund. The IMF insists upon funding also being secured from other donors, and strong support from Egypt’s leaders. IMF estimates say the money could be handed over in a few months — whereas Egypt wanted it in a matter of weeks.

The country has managed to bolster trade with the United States and Jordan. Amr Abul Ata, Egyptian ambassador to the fellow Middle-East state, told The Jordan Times in an interview for the anniversary that trade between the nations increased in 2011, and he expects another increase this year. This despite insurgent attacks reducing Egyptian gas production — alongside electricity the main export to Jordan. Jordan exports foodstuffs to Egypt and has just signed a deal increasing the prices it pays for gas. 2011 trade between the countries was worth US$1 billion.

The anniversary also saw a new trade deal with the US, signed by foreign trade and industry minister Mahmoud Eisa and U.S. Trade Representative Ron Kirk. President Barack Obama promises work to improve U.S. investment in, and trade with, nations changing political systems after the Arab Spring. Details remain to be agreed, but various proposals include US assistance for Egyptian small and medium enterprises. Both nations intend subjecting plans to ministerial scrutiny.

The U.S. hailed “several historic milestones in its transition to democracy” within a matter of days of Egypt’s revolution. This despite U.S.-Egypt ties being close during Mubarak’s rule.

US$1 billion in grants has been received already from Qatar and Saudi Arabia but army rulers refused to take loans from Gulf nations despite offers-in-principle coming from nations including Qatar, Saudi Arabia, and United Arab Emirates. Foreign aid has trickled in; no money at all has been sent from G8 nations, despite the G8 Deauville Partnership earmarking US$20 billion for Arab Spring nations.

A total of US$7 billion was promised from the Gulf. The United Kingdom pledged to split £110 million between Egypt and Arab Spring initiator Tunisia. The European Bank for Reconstruction and Development says G8 money should start arriving in June, when the presidential election is scheduled.

The African Development Bank approved US$1.5 billion in loans whilst Mubarak still held power but, despite discussions since last March, no further funding has been agreed. The IMF offered a cheap loan six months ago, but was turned away. Foreign investment last year fell from US$6 billion to $375 million.

Rights, justice and public order remain contentious issues. Tantawi lifted the state of emergency on Tuesday, a day before the revolution’s anniversary, but left it in place to deal with the exception of ‘thuggery’. “This is not a real cancellation of the state of emergency,” said Islamist Wasat Party MP Essam Sultan. “The proper law designates the ending of the state of emergency completely or enforcing it completely, nothing in between.”

The same day, Amnesty International released a report on its efforts to establish basic human rights and end the death penalty in the country. Despite sending a ten-point manifesto to all 54 political parties, only the Egyptian Social Democratic Party (of the Egyptian Bloc liberals) and the left-wing Popular Socialist Alliance Party signed up. Measures included religious freedom, help to the impoverished, and rights for women. Elections did see a handful of women win seats in the new parliament.

The largest parliamentary group is the Freedom and Justice Party of the Muslim Brotherhood, who Amnesty say did not respond. Oral assurances on all but female rights and abolition of the death penalty were given by Al-Nour, the Salafist runners-up in the elections, but no written declaration or signature.

“We challenge the new parliament to use the opportunity of drafting the new constitution to guarantee all of these rights for all people in Egypt. The cornerstone must be non-discrimination and gender equality,” said Amnesty, noting that the first seven points were less contentious amongst the twelve responding parties. There was general agreement for free speech, free assembly, fair trials, investigating Mubarak’s 30-year rule for atrocities, and lifting the state of emergency. A more mixed response was given to ensuring no discrimination against LGBT individuals, whilst two parties claimed reports of Coptic Christian persecution are exaggerated.

Mubarak himself is a prominent contender for the death penalty, currently on trial for the killings of protesters. The five-man prosecution team are also seeking death for six senior police officers and the chief of security in the same case. Corruption offences are also being tried, with Gamal Mubarak and Alaa Mubarak accused alongside their father Hosni.

The prosecution case has been hampered by changes in witness testimony and there are complaints of Interior Ministry obstruction in producing evidence. Tantawi has testified in a closed hearing that Mubarak never ordered protesters shot.

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Hisham Talaat Moustafa, an ex-MP and real estate billionaire, is another death penalty candidate. He, alongside Ahmed Sukkari, was initially sentenced to death for the murder of his ex-girlfriend, Lebanese pop star Suzanne Tamim. A new trial was granted on procedural grounds and he is now serving a fifteen-year term for paying Sukkari US$2 million to slit 30-year-old’s Tamim’s throat in Dubai. Her assassin was caught when police followed him back to his hotel and found a shirt stained with her blood; he was in custody within two hours of the murder.

The court of appeals is now set to hear another trial for both men after the convictions were once more ruled unsound.

A military crackdown took place last November, the morning after a major protest, and sparking off days of violence. Egypt was wary of a repeat this week, with police and military massed near Tahrir Square whilst volunteers manned checkpoints into the square itself.

The military has pardoned and released at least 2,000 prisoners jailed following military trials, prominently including a blogger imprisoned for defaming the army and deemed troublesome for supporting Israel. 26-year-old Maikel Nabil was given a three year sentence in April. He has been on hunger strike alleging abuse at the hands of his captors. He wants normalised relations with Israel. Thousands have now left Tora prison in Cairo.

Swine flu outbreaks appear globally; WHO raises pandemic alert level to 5

Wednesday, April 29, 2009

New cases of the swine flu virus have been reported around the world in recent days, prompting fear of a global influenza pandemic. As a result, the World Health Organization (WHO) raised the pandemic alert level to 5. The United Nations has warned that the disease can not be contained. At least 91 confirmed cases of the flu have been reported worldwide.

In a special report, Wikinews takes a look at the reaction to the outbreak, and how different countries around the world have been affected by it.

The disease, which is believed to have originated in Mexico, has now spread across the globe, with confirmed cases having been reported in Canada, the United Kingdom, Spain, New Zealand, Costa Rica and Israel. The United States has also reported its first death from the disease in a toddler. South Korea and France both had probable cases.

The WHO said on Tuesday that while it was not yet certain that the outbreak would turn into pandemic, countries should prepare for the worst. “Countries should take the opportunity to prepare for a pandemic,” said the acting assistant director-general for the WHO, Keiji Fukuda.

“Based on assessment of all available information, and following several expert consultations, I have decided to raise the current level of influenza pandemic alert from phase 4 to phase 5,” said Margaret Chan, the Director-General of the WHO, in a statement on Wednesday. “…All countries should immediately activate their pandemic preparedness plans. Countries should remain on high alert for unusual outbreaks of influenza-like illness and severe pneumonia.” After the announcement was made, Wikinews learned that the WHO website had crashed for several minutes, presumably due to high traffic volume.

There is no vaccine for swine flu. In 1976 during an outbreak of the virus, at least 500 people became seriously ill, and of them, 25 had died when inoculated with an attempt at a vaccination. The 500 that became ill developed a neurological disorder called Guillain-Barré syndrome (GBS) which caused paralysis “and is characterized by various degrees of weakness, sensory abnormalities and autonomic dysfunction.” Those who developed the disorder did so because of an immunopathological reaction to the drug. Nearly 40 million US residents, including then US president Gerald Ford, were inoculated.


Screening measures at Canadian airports have been raised on Tuesday to screen passengers returning from Mexico for symptoms of swine flu. The measures come amid reports that thirteen people have now been infected in the country, in four different provinces.

The Public Health Agency has recommended Canadians who have booked flights to Mexico to delay them if possible. Those who choose to fly anyway will be asked questions about their health after they return, such as whether they have had symptoms of the flu, like diarrhea, coughing, or a sore throat. If anyone answers in the affirmative, they may be further assessed and perhaps transferred to a quarantine officer, who will suggest that they seek medical help, or isolate themselves at home.

“These measures will help to prevent further spread and protect the health of Canadians and we thank you for your patience and co-operation with this process,” said the chief public health officer, David Butler-Jones.

Several Canadian airlines have also limited or cancelled flights to Mexico. Air Transat and its partner tour companies, Nolitours and Transat Holidays, have cancelled all flights bound to Mexico until June 1. West Jet has also stated that it will suspend all vacation planning and air flights for Cancun, Mazatlan, Cabo San Lucas, and other destinations in Mexico.

Egypt, which has not yet reported any cases of the flu, has recently begun a campaign to slaughter all 300,000 pigs in the country, despite assurances by health officials that the disease is not transmitted from animals to humans. “It has been decided to immediately start slaughtering all the pigs in Egypt using the full capacity of the country’s slaughterhouses,” Egypt’s health minister, Hatem el-Gabaly, told reporters.

Farmers have been protesting the measure. At one pig farming area in the country, crowds of farmers blockaded the roads to prevent health officials from entering to slaughter their pigs. Some of the farmers hurled stones at officials’ vehicles, and the latter was forced to retreat without killing any of the animals.

In Mexico, the epicentre of the outbreak, officials have announced up to 159 suspected deaths from the virus, out of a total of 2,498 suspected cases. The Mexican cabinet has announced that all flights departing from Mexico City will be suspended, while Argentina and Cuba have both cancelled all flights to the country. The European Union and the US have both issued warnings against traveling to Mexico.

The Royal Caribbean cruise line has suspended all stops in Mexico indefinitely, while Norwegian Cruise Line announced that its vessels will not make stops at Mexican ports until September of this year.

The government has ordered all restaurants in the country’s capital to serve only carry-out food, and closed archaeological sites with the intent of limiting large groupings of people. Churches, gyms, pool halls, and other institutions in Mexico City have been asked to close. School classes across the country have been suspended until May 6.

The Mexican government has estimated that the epidemic is costing companies in the capital at least US$57 million per day, and that tourism revenue has dropped by 36%. The finance ministry has set up a special fund of $450 million to fight the disease.

Thirteen confirmed cases have been known in New Zealand. All of them have been prescribed the antiviral drug Tamiflu.

New Zealand airports have now started to screen at least ten thousand people who arrive in the country from flights from Northern America. Those who display symptoms of the flu are taken aside by health authorities and placed into a quarantine.

“The number of suspected cases is likely in increase,” said Fran McGrath, the Deputy Director of Public Health. “While the numbers in any category will fluctuate, this is a pattern to be expected from an influenza outbreak. It is important to note that the 13 people we are treating as confirmed cases have all had mild flu symptoms, have received treatment and are all on the mend of have recovered.”

Spain’s health minister Trinidad Jinenez announced on Wednesday that a total of 53 persons in the country are under observation for the influenza. The number of confirmed cases in the country has been risen from four to ten, including one person who did not obtain the illness by traveling to Mexico.

Until now, Jimenez said that all of Spain’s confirmed cases involved persons who had recently visited Mexico, where the outbreak is believed to have began.

British Prime Minister Gordon Brown announced that five people who recently visited Mexico are now ill with the swine flu in the United Kingdom. “All of them have traveled recently from Mexico,” he said. “All of them have mild symptoms. All of them are receiving and responding well to treatment.”

The school of one the infected people, a twelve-year-old girl from Torbay, has been shut down and its 230 pupils given the drug Tamiflu, Brown said.

The Prime Minister said that the country is preparing for a possible pandemic. It has increased its stocks of antiviral drugs, enough for fifty million people, and ordered additional face masks for health workers. The government has encouraged all British residents to avoid travel to Mexico.

A 23-month-old boy from Mexico died at a Houston, Texas hospital on Wednesday, the first casualty from swine flu in the United States. The child had arrived in Brownsville, Texas, near the border with Mexico, with unspecified “underlying health issues” on April 4. Several days later, he presented symptoms of swine flu, and was hospitalized on April 13. The next day, the boy was transferred to a Houston hospital, where he remained until dying on Monday night of pneumonia brought on by the virus.

In response to the epidemic, Texas governor Rick Perry has given a disaster declaration. Schools have closed down statewide. Californian governor Arnold Schwarzenegger has also declared a state of emergency in his state.

The Centers for Disease Control and Prevention (CDC) updated the number of incidents of swine flu in the country to 64 on Tuesday.

President Barack Obama has asked Congress for a fund of $1.5 billion to fight the outbreak, saying that it is needed for “maximum flexibility to allow us to address this emerging situation.”

US health authorities have warned that more cases and fatalities from the flu are probable. “We expect to see more cases, more hospitalizations, and, unfortunately, we are likely to see more deaths from the outbreak,” said Kathleen Sebelius, the Health and Human Services secretary.

Firefighters rescue nearly a dozen animals in Buffalo, New York house fire

Friday, June 22, 2007

Buffalo, New York —A three alarm fire at a house owned by John and Evelyn Bencinich, two of the initiators of a lawsuit filed against the Elmwood Village Hotel proposal in Buffalo, required firefighters to rescue eight cats and two dogs in Buffalo, New York today.

At about 8:30 (eastern time) firefighters were called to the home on 48 Granger Place to put out a fire that had started in the basement. It quickly spread to the first floor where the main bathroom was destroyed. The fire did not spread to the second floor or attic.

Initial calls said that many animals were inside the house and firefighters quickly worked to rescue all the cats and dogs. At least one cat and one dog had to receive CPR and oxygen, but both are reported to be in stable condition. At least 3 cats are unaccounted for, but after a search of the house, the cats were not believed to have been inside at the time the fire started.

One elderly woman, Anna Bencinich, the mother of Evelyn, was rescued by neighbors who helped her from the burning house.

“There was smoke all over the house. The fire started in the basement and spread to a small portion of the first floor. Two firefighters were injured while fighting the fire and were transported to Erie County Medical Center,” said Division Fire Chief Thomas Ashe who also said that sections of the kitchen wall at the back of the house had to be torn out to stop the fire from spreading through the walls.

One firefighter is being treated for bite injuries to his face that he received while attempting to rescue a dog. The other firefighter was treated for injuries he received to his hand, which was believed to have been caused by glass or a cat scratching him. The names of the injured firefighters are not known. The injuries are said to not be life threatening.

According to witness reports, the home owners had a new water heater installed just last week, but it is not known if the fire was caused by the heater.

“We believe the fire was caused by an electrical (malfunction). An investigation is being conducted,” said Battalion Chief Joe Fahey who also added that they did not believe arson was the cause.