Seeds placed in Norwegian vault as agricultural ‘insurance policy’

Wednesday, February 27, 2008

The Svalbard Global Seed Vault, a vault containing millions of seeds from all over the world, saw its first deposits on Tuesday. Located 800 kilometers from the North Pole on the Norwegian island of Spitsbergen, the vault has been referred to by European Commission president José Manuel Barroso as a “frozen Garden of Eden“. It is intended to preserve crop supplies and secure biological diversity in the event of a worldwide disaster.

“The opening of the seed vault marks a historic turning point in safeguarding the world’s crop diversity,” said Cary Fowler, executive director of the Global Crop Diversity Trust which is in charge of collecting the seed samples. The Norwegian government, who owns the bank, built it at a cost of $9.1 million.

At the opening ceremony, 100 million seeds from 268,000 samples were placed inside the vault, where there is room for over 2 billion seeds. Each of the samples originated from a different farm or field, in order to best ensure biological diversity. These crop seeds included such staples as rice, potatoes, barley, lettuce, maize, sorghum, and wheat. No genetically modified crops were included. (Beyond politics they are generally sterile so of no use.)

It is very important for Africa to store seeds here because anything can happen to our national seed banks.

Constructed deep inside a mountain and protected by concrete walls, the “doomsday vault” is designed to withstand earthquakes, nuclear warfare, and floods resulting from global warming. Norwegian Prime Minister Jens Stoltenberg called it an “insurance policy” against such threats.

With air-conditioned temperatures of -18 degrees Celsius, experts say the seeds could last for an entire millennium. Some crops will be able to last longer, like sorghum, which the Global Crop Diversity Trust says can last almost 20 millenniums. Even if the refrigeration system fails, the vaults are expected to stay frozen for 200 years.

The Prime Minister said, “With climate change and other forces threatening the diversity of life that sustains our planet, Norway is proud to be playing a central role in creating a facility capable of protecting what are not just seeds, but the fundamental building blocks of human civilization.” Stoltenberg, along with Kenyan Nobel Peace Prize laureate Wangari Maathai, made the first deposit of rice to the vault.

“It is very important for Africa to store seeds here because anything can happen to our national seed banks,” Maathai said. The vault will operate as a bank, allowing countries to use their deposited seeds free of charge. It will also serve as a backup to the thousands of other seed banks around the world.

“Crop diversity will soon prove to be our most potent and indispensable resource for addressing climate change, water and energy supply constraints and for meeting the food needs of a growing population,” Cary Fowler said.

Nine firefighters killed in South Carolina blaze

Wednesday, June 20, 2007

Nine firefighters were killed on Monday while battling a massive fire at a furniture warehouse in Charleston, South Carolina.

Firefighters were called to the scene of a massive blaze at the Sofa Super Store in Charleston, S.C. at around 6:30 p.m. EST. At around 7 p.m., nine firefighters were sent inside the inferno to rescue people who were trapped inside the building. They rescued two before the ceiling collapsed on top of them. All nine firefighters who were inside the warehouse died. They are:

  • Capt. William Hutchinson, 48
  • Capt. Mike Benke, 49
  • Capt. Louis Mulkey, 34
  • FF Mark Kelsey, 40
  • FF Bradford Baity, 37
  • FF Michael French, 27
  • FF James “Earl” Drayton, 56
  • FF Brandon Thompson, 27
  • FF Melven Champaign, 46

The disaster recalls Worcester Cold Storage Warehouse fire that killed six firefighters on Dec. 3, 1999, in Worcester, Massachusetts. The chief of the Worcester Fire Department flew down to South Carolina for the memorial service.

Car bomb explodes outside court in Northern Ireland

Tuesday, February 23, 2010

A bombing outside the courthouse in Newry, Northern Ireland has been blamed on republican dissidents. The car bomb went off at around 10PM (2200 GMT) on Monday night, while police were evacuating the area following coded warnings. A senior police officer said it was a “miracle” that no one was killed or injured.

Local Sinn Féin MP Conor Murphy said that he could hear the explosion from his home four miles away. He condemned those responsible, saying they had nothing to offer “except the prospect of a return to the past”.

“It is only by sheer miracle that nobody was killed or injured” said Police Chief Inspector Sam Cordnor. Coded warnings of the bomb were received by a hospital and some local businesses.

There have been several incidents over the past year linked to republican groups who oppose the Northern Ireland peace process. Just days ago in the village of Keady, around 20 miles from Newry, a mortar bomb was left outside the police station. However, Monday’s attack is the first successful detonation of a car bomb since 2001.

U.S. President Obama’s farewell address focuses on accomplishment

Thursday, January 12, 2017

United States President Barack Obama gave his official farewell address on Tuesday night from McCormick Place in Chicago, reflecting on personal and national accomplishments. This is expected to be his last major speech before officially handing the reins to president-elect Donald Trump on January 20.

“Its why GIs gave their lives at Omaha Beach and Iwo Jima; Iraq and Afghanistan – and why men and women from Selma to Stonewall were prepared to give theirs as well.”

Obama’s speech was wide-ranging. He thanked his family and the nation, spoke of the need for unity, noted the country’s accomplishments and need for improvement in areas like education and civil rights, and spoke about the need for pride in U.S. accomplishments, citing milestones of U.S. history and of his presidency specifically. “It’s why GIs gave their lives at Omaha Beach and Iwo Jima; Iraq and Afghanistan – and why men and women from Selma to Stonewall were prepared to give theirs as well.”

The president also addressed his country’s troubled history with race and racism, an issue many black citizens feel he has avoided. Despite this, Chauncy Devega of Salon described the president as “a role model of calm, cool reflective black masculinity: a man utterly at home in his own skin.” Obama described the concept of a post-racial U.S. “unrealistic” and particularly cited the need for reform in education and the criminal justice system and greater acceptance of scientific evidence, particularly evidence supporting action to counteract climate change.

However, publications including The Washington Post and Salon have given particular focus to another aspect of the president’s address: the country’s increasing political tensions and controversies involving access to news and information, both accurate and inaccurate. “We become so secure and our bubbles,” said Obama, “that we start accepting only information, whether it’s true or not, that fits our opinions instead of basing our opinions on the evidence that is out there,” calling this trend “a third threat to our democracy.”

The Washington Post characterized Obama’s comment, “If every economic issue is framed as a struggle between a hard-working white middle class and an undeserving minority, then workers of all shades will be left fighting for scraps while the wealthy withdraw further into their private enclaves,” as a “not-so-subtle jab” at the campaign tactics of President-elect Donald Trump. The Telegraph describes Obama’s warnings about the need to protect democracy as “a thinly veiled slight to the divisive rhetoric of Donald Trump’s election campaign, which included attacks on Muslims, the disabled, women and immigrants.” The president went on to call on the public to “reject the first dawning of every attempt to alienate any portion of our country from the rest or to enfeeble the sacred ties that make us one America. We weaken those ties when we allow our political dialogue to become so corrosive […] We weaken those ties when we define some of us as more American than others when we write off the whole system as inevitably corrupt and when we sit back and blame the leaders we elect without examining our own role in electing them. It falls to each of us to be those anxious, jealous guardians of our democracy.”

Despite this, when the mention of Donald Trump brought boos from the crowd, Obama reiterated the importance of the long history of peaceful transfers of power from one president to the next: “No no no no no. […] I committed to President-elect Trump that my administration would ensure the smoothest possible transition, just as President Bush did for me.” However, this was not unaccompanied by a call to action. Near the end of the speech, he insisted citizens dissatisfied with elected officials should “lace up your shoes, grab a clipboard, get some signatures and run for office yourself.”

Overall, the departing president’s speech focused on accomplishment, echoing the “Yes we can” slogan from his 2008 campaign: “If I have told you eight years ago, that America would reverse a great recession, reboot our auto industry, and unleash the longest stretch of job creation in our history. If I had told you, that we would open up a new chapter with the Cuban people, shut down Iran’s nuclear weapons program without firing a shot, take out the mastermind of 9/11[…] If I had told you that we would win a marriage equality and secure the right to health insurance for another twenty million of our fellow citizens. If I had told you all that, you might have said our sights were set a little too high. But that’s what we did.”

But when the crowd began shouting “Four more years! Four more years!” Obama, with a small laugh, answered, “I can’t do that.”

Use Of Igbt In Plasma Cutting And Welding}

Submitted by: DAVID SMITH

The definition of plasma cutting is cutting different electrically conductive materials (mainly metals such as steel, aluminum, brass and copper) of various sizes and breadth using a plasma jet. This torch of plasma is hot enough to thaw the material which is being cut and it moves fast to blow the ragged part away from the present cut. Insulated Gate Bipolar Transistors (IGBTs) are used in plasma cutting technology to improve the efficiency of commercial plasma cutting equipments.

IGBT based plasma cutters suit better in professional environments such as industrial constructions, salvage and scrapping operations, fabrication and welding shops, automobile repair and restorations. The main reason behind this is IGBT plasma cutters take up a different method to start the pilot arc. Significant numbers of IGBT plasma metal cutters often deploy high frequency starting technology and high voltage circuit for the starting process only where the torch enables a constant arc without touching the work piece.

[youtube]http://www.youtube.com/watch?v=UW1GDiOa0kE[/youtube]

IGBT vs the MOSFET (Metal Oxide Semi-conductor Field Effect Transistor) has been an agitated topic ever since the IGBT technology came into being in the 1980’s. IGBT technology for welding applications has clearly proved to more effectively handle the rigorous demands the high duty cycles welders as it offers higher voltage capacities and heat tolerances than the earlier MOSFETs.

The usual usages of Arc and tube welding machines are to build and repair of the infrastructure in industrial environment. Welding power supplies are needed for creating an electric arc between an electrode and the foundation material to soften the metals at the welding point. Either DC or AC current with consumable or non-consumable electrodes may be used to generate the arc. Some type of inert or semi-inert gas is used sometimes to protect the welding region. Low capital and running cost are the main reasons behind the popularity of Arc welding. In case of arc welding, the voltage is involved right away with the length of the arc, and the current is involved with the sum of heat input with typical currents of 50 to 500 amps is conditional on the size of weld. For arc welding with less voltages and large currents, a soft switching PWM DC-DC power converter with IGBT switches in the elementary side of a high frequency transformer is considered to be the most compatible topology for the welding power supply. Power losses in the IGBTs are lessened by applying soft switching leading to a volume reduction of 59% and weight reduction of 47% in comparison to the hard-switching technique. Because of the operation at 40-kHz, progressive welding performance is enhanced in comparison to the 13-kHz with hard-switching.

An induction heating technique with high power and operating frequency is required by tube welding and quenching applications. For lessening switching loss, a multiple frequency converter circuit uses IGBTs with zero-current-switching (ZCS). For this reason, the operating frequency can be increased effortlessly up to 250-kHz which is adequate for quenching and arc welding.

Due to its exceptional features, IGBT has become a must need for plasma cutting and welding purposes.

About the Author: David Smith, Senior Vice President of

USComponent.com

, an IGBT power transistor module distributor since 2001.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1946582&ca=Computers+and+Technology }

Colleges offering admission to displaced New Orleans graduate students

See the discussion page for instructions on adding schools to this list.Tuesday, September 13, 2005

NAICU has created a list of colleges and universities accepting and/or offering assistance to displace faculty members. [1]Wednesday, September 7, 2005

This list is taken from Colleges offering admission to displaced New Orleans students, and is intended to make searching easier for faculty, graduate, and professional students.

In addition to the list below, the Association of American Law Schools has compiled a list of law schools offering assistance to displaced students. [2] As conditions vary by college, interested parties should contact the Office of Admissions at the school in question for specific requirements and up-to-date details.

The Association of American Medical Colleges is coordinating alternatives for medical students and residents displaced by Hurricane Katrina. [3]

ResCross.net is acting as a central interactive hub for establishing research support in times of emergency. With so many scientists affected by Hurricane Katrina, ResCross is currently focused on providing information to identify sources of emergency support as quickly as possible. [4]

With so many scientists affected by Hurricane Katrina, ResCross is currently focused on providing information to identify sources of emergency support as quickly as possible.

Physics undergraduates, grad students, faculty and high school teachers can be matched up with housing and jobs at universities, schools and industry. [5] From the American Association of Physics Teachers, the Society of Physics Students, the American Institute of Physics and the American Physical Society.

If you are seeking or providing assistance, please use this site to find information on research support, available lab space/supplies, resources, guidelines and most importantly to communicate with fellow researchers.

The following is a partial list, sorted by location.

Alabama | Alaska | Arizona | Arkansas | California | Colorado | Connecticut | Delaware | District of Columbia | Florida | Georgia | Hawaii | Idaho | Illinois | Indiana | Iowa | Kansas | Kentucky | Louisiana | Maine | Maryland | Massachusetts | Michigan | Minnesota | Mississippi | Missouri | Montana | Nebraska | Nevada | New Hampshire | New Jersey | New Mexico | New York | North Carolina | North Dakota | Ohio | Oklahoma | Oregon | Pennsylvania | Rhode Island | South Carolina | South Dakota | Tennessee | Texas | Utah | Vermont | Virginia | Washington | West Virginia | Wisconsin | Wyoming | Canada

Photo source for Barack Obama presidential campaign “HOPE” poster discovered

Thursday, January 22, 2009

Netizens have discovered the photograph that was used to create the iconic Barack Obama “HOPE” poster, which became a national symbol during his 2008 presidential campaign in the United States.

Los Angeles, California street artist Shepard Fairey’s poster design is an almost exact match to an Associated Press photo from October 2006 or earlier. Prior reports beginning on January 14, 2009 claimed that the poster was based on a different photo, a shot by Reuters photographer Jim Young from January 2007. However, on January 20, 2009 Flickr user stevesimula and blog commenters identified the Associated Press photo that appears to be a much closer match.

Fairey had revealed that he found the photographic basis for his four-color screen-printed design using Google Image Search, but could not or would not identify which photo he used. News broke of a supposed source only days ago. According to an earlier attempted analysis by Michael Cramer, it was a photo from TIME magazine which was reversed and stretched slightly. That photo was credited to “Jonathan Daniel” of Getty Images, but this turned out to be a misattribution. Reporter James Danziger of The Daily Beast tracked down the actual photographer for the TIME shot, Jim Young, and in his words “solved the biggest photographic mystery of the 2008 election”. Reuters also celebrated their photo as the basis for such a phenomenon as Fairey’s poster, and a print of the photo was sold to the Museum of Fine Arts in Houston. But it took only a few days for internet sleuths to show that, while similar, the Jim Young photo was not the one Fairey used.

The most convincing evidence that a different photo is indeed the one comes from Flickr: stevesimula produced a graphic comparing the two purported sources. The side lighting in the alternative photo creates highlight and shadow areas closely matching those Fairey used in his high-contrast stencil-like image, and the overlaid images line up precisely from Obama’s eyes to the shadow on his collar to his tie. Jim Young’s photo would have required manipulation to simply match the profile of Fairey’s design, even without considering details like the highlights and shadows.

The actual photo came from the Associated Press, as Wikimedians discovered using the “reverse image search engine” TinEye.com. That tip led photographer Tom Gralish of The Philadelphia Inquirer to the original photo through a Google image search for both “Obama” and “associated press”. The original contained IPTC metadata identifying the creator as Mannie Garcia, which Gralish quickly confirmed. The shot came from an April 2006 event where George Clooney, not then-Senator Obama, was the main attraction: Clooney was addressing the National Press Club about his trip to Darfur.

Fairey’s appropriation raises questions of intellectual property, as apparently no attempt was made to secure reproduction rights from the Associated Press. Sales of the image (on posters, clothing, and other paraphernalia) were used to fund the production of more posters in support of the Obama campaign, and raised Fairey’s public image considerably. A large hand-finished collage version was recently acquired by the Smithsonian Institution’s National Portrait Gallery. The purchase price is not known.

U.S. Senate approves revised bailout package after controversial additions

Saturday, October 4, 2008

The U.S. Senate passed a revised bailout bill designed to help the struggling U.S. financial economy, which has measures nearly identical to the bill rejected by the U.S. House of Representatives on Monday.

“Senate Democrats and Republicans believe it is essential that we work quickly on this important legislation to restore confidence to our financial system and strengthen the economy,” said Senate Majority Leader Harry Reid.

The new revisions include raising the FDIC insurance cap to $250,000, a move designed to please progressives. However, the $110 billion in tax breaks, earmarks and what has been called pork barrel spending is not offset by any increases in revenues and has added opposition to the bill from some Representatives in the House.

Earmarks added into the bailout bill included $192 million in tax rebates for the Virgin Islands rum industry, $148 million in tax cuts for the wool industry, $100 million tax cuts to the auto racing industry, and $48 million in Hollywood tax incentives.

Vice President of Taxpayers for Common Sense, Steve Ellis, offered his explanation for the pork and earmarks added in. “People who support some of these provisions will forget about the $700 billion and concerns they may have on that, and say, ‘If you give me a few million in tax breaks for my constituents, I’ll go along'”.

The tactic seems to have worked, however, managing to flip enough votes to pass the bill.

“The inclusion of parity, tax extenders and the FDIC increases has caused me to reconsider my position,” said Representative Jim Ramstad (R Minnesota), who voted against the previous bill on Monday. “All three additions have greatly improved the bill.”

But Representative Marcy Kaptur (D Ohio) was not changing her no vote. “I will not support this legislation because it’s the wrong medicine,” she said.

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The Senate took H.R.1424, a bill originating in the House concerning “equity in the provision of mental health and substance-related disorder benefits under group health plans, to prohibit discrimination on the basis of genetic information with respect to health insurance and employment,” and extended it with the bailout provisions.

H.R.1424 was introduced on March 9, 2007, by Rep. Patrick Kennedy (RI-1) and had the support of First Lady Rosalind Carter. It is noted on the Congressional Website that “On 10/1/2008, the Senate passed H.R.1424 as the vehicle for the economic rescue legislation. In the EAS version of the bill (Engrossed Amendment as Agreed to by the Senate), Division A (pp.1-110) is referred to as the Emergency Economic Stabilization Act of 2008; Division B (pp. 110-255) is referred to as the Energy Improvement and Extension Act of 2008; and Division C (pp. 255-441) is referred to as the Tax Extenders and Alternative Minimum Tax Relief Act of 2008.” It was not treated as an appropriations bill in the House.

There were two votes in the Senate. The first was to amend H.R.1424, which required 3/5 to be accepted, which it was. The second was a vote on the bill. Passage of the Bill required only a 1/2 majority. It was passed with 74 yeas and 25 nays. Senator Kennedy did not vote.

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Saudi Arabia blocks access to Blogger, Flickr, LiveJournal

Monday, October 10, 2005

The government of Saudi Arabia blocked access to Google‘s Web blogging service Blogger, Yahoo!‘s photo sharing website Flickr, and the diary service LiveJournal as well as some other websites through their nationally run Internet Services Unit (ISU) last Tuesday. As a result, English-speaking Saudis were prevented from publishing blogs, reading journals, or viewing pictures on Flickr.

The Saudi Arabian government uses a filtering service provided by the United States-owned company Secure Computing. Similar blocking services have been implemented in other countries, such as The People’s Republic of China.

In the past, the ISU had, on and off, blocked access to BlogSpot.com’s free hosting service. However, according to activist organization Reporters Without Borders, “blog services [applications] had not until now been affected by the ISU’s filters. The complete blocking of blogger.com, which is one of the biggest blog tools on the market, is extremely worrying. Only China had so far used such an extreme measure to censor the Internet.”

On Thursday, access to Blogger.com was restored, but Flickr and LiveJournal remained inaccessible. The ISU did not release any public statement about the blocking or restoration of service to any specific website.